The City of Helsinki

Identity, Templates, Graphic guidelines, User manuals, marketing campaign, trade stands, copy write

The City of Helsinki


I worked with the City of Helsinki and designed the identity of their ‘Helsinkirekry’ daily job advertisement in several newspapers. The City of Helsinki employs over 30 000 people and is the biggest employee in Finland. The work contained also Swedish language versions. I built also their official disclosure for the newspapers. I did also an outlook for the trade stands that was used also by other departments. I made also a tram advertisement campaign with the concept and copy write, and it was published during the time of Eurovision. The illustrations were used also in outdoor print campaigns and in newspapers. This is a bit older work.

I delivered

  • Identity design excluding the Helsinkirekry logo

  • Over 40 templates in about 5 different newspapers

  • Graphic guidelines and user manual for daily recruitment marketing – design and writing

  • Graphic guidelines and user manual for the official disclosures of The Helsinki City – design and writing

  • Marketing campaign – concept, design and copy write

  • Outlook for the trade stands